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Optimus International Training April 2014

Optimus welcomed our International Team to Woking Head Office this week for an update on the exciting developments within Optimus dash .

After a hard day training, it was time to celebrate being together, sharing anecdotes and experiences.

As you can see from photo 2, Ed Carney, UK Business Manager, got a little excited at the back of the room!

Countries represented were UK, Spain, Colombia, Italy, The Netherlands, Germany, Australia and South Africa.

A great night was had by all!!!ImageImage


Successful start to new cooperation for Optimus & KBA

KBA Asia Pacific wins customers’ interest in workflow solutions

 Following the recent announcement of KBA’s partnership with Optimus for the worldwide sales and distribution of their management information systems (MIS), this new collaboration has already started to bear fruit in Singapore. A local printing house will be implementing the Optimus Dash MIS in the near future.

 Health, money and prosperity is what everyone wishes for during the Chinese New Year. To kick-off the Lunar Year of the horse successfully KBA Asia Pacific invited customers from various print shops throughout Singapore to an informative event that promised exactly that: a tool to increase efficiency, save money and boost profitability. The seminar took place at the German Centre in Singapore on 20 February. After starting their day with a Bavarian breakfast the print experts were welcomed by KBA Asia Pacific managing director Stefan Segger. Optimus Director and co-owner Henny van Esch, LogoTronic product manager Chris Waschke and KBA IT-specialist for system integration Martin Beer travelled to Singapore to present an overview of KBA and Optimus workflow modules and their functionalities, which included a live demonstration of the interaction of both systems.

 “Apart from our printing technology KBA LogoTronic and Optimus Dash MIS, either as stand alone solutions or in combination, offer our customers solutions that help them become even more efficient by optimizing all surrounding processes and activities”, says Chris Waschke. Major advantages of the Optimus Dash are its flexibility and user-friendliness. “Too often various systems are in use in a company’s different departments. Such so-called networked islands hardly ever contribute to more efficiency. Optimus Dash together with LogoTronic Professional, on the other hand, presents a closed-loop workflow solution tailored to the needs of each individual customer. It even offers the possibility of integration with existing subsystems if that’s the customer’s wish”, explains the product manager.

 The first order for an Optimus Dash MIS placed by a print firm in Singapore was already finalised during the visit of the experts from Europe. All of the company’s printing presses will automatically feed data into the systemusing connect boxes and post-press equipment will be connected via user-friendly browser interfaces. From the quote to the finished print product and even through to shipping, with a setup like this all data has to be entered into the system only once and it is made available across all departments. The management level in particular will soon benefit from the data that helps identify optimising potential.

Managing director Stefan Segger: “For a long time MIS systems were regarded as too expensive for mid-sized print shops. In our seminar we were able to illustrate that an MIS tailored to the specific needs of each of our customers often becomes vital given the changing media landscape and shrinking margins.”

Ipex London Excel 24th March – 29th March 2014

Really looking forward to the Ipex Masterclasses running in special theatres during Ipex 2014.

Stuart Miller, Production Manager from Magenta Print & Display (Debenhams in-plant) will be presenting ‘Better Business – The Return on Investment from MIS’ in Theatre 2 on 25th March at 3.30pm.

Come along and hear how Magenta have worked with Optimus to create an integrated workflow which has significantly added value to their business.

Photo: Stuart Miller

Stuart Miller -  Production Manager Magenta Print & Display

KBA now distributor for Optimus MIS

Partnership for efficient print company organisation

KBA and the Optimus Group have announced a partnership relating to worldwide sales and distribution of management information systems (MIS) from Optimus. With effect from 1st March, press manufacturer KBA is to become a distributor for Optimus solutions such as Dash, Cloud and Cloud Mobile in the regions Western Europe, Asia-Pacific and USA/Canada. Further markets are expected to follow later.

Many sheet fed offset users around the world are interested in the capabilities of an integrated MIS, which can not only manage all its different substrates and processes, but also grows together with the company and its needs. Various KBA customers are already using Optimus systems, and they have gained a good reputation for their outstanding flexibility and user-friendly implementation. “We have already worked with other partners in this field in the past, and our customers can continue to rely on our openness and flexibility if they wish to integrate existing or new KBA Rapidas into their preferred MIS solutions. But when we recently decided to offer MIS solutions as part of a closed-loop workflow with our presses, Optimus was our first choice,” says Ralf Sammeck, KBA Vice President for the sheet fed product house.

Nicola Bisset, Group Managing Director for Optimus, adds: “We are really looking forward to the cooperation with such a renowned and future-oriented company. KBA possesses a broad, global customer base – also in countries in which we are not present to date. Our partnership is a fantastic opportunity to reach further potential customers for our MIS solutions. KBA is similar to Optimus in the way it places the customer’s needs in the foreground, and is well known for its excellent service. The cooperation with KBA will enable both sides to further strengthen their brand image and reputation.”


Nicola Bisset, Optimus Group Managing Director and Ralf Sammeck, KBA Vice President for Sheet Fed Product House 12th February 2014.


FESPA Africa 2014

Held in conjunction with the region’s leading events for the printing and signage industry – Africa Print and Sign Africa – FESPA Africa 2014 will welcome over 6,500 visitors.

FESPA Africa will focus on four key industry sectors:
– Signage
– Garment decoration
– Screen printing
– Wide format digital printing

If you would like to participate at FESPA Africa 2014 please contact michael.ryan@fespa.com to receive more information.

Michael Ryan
Exhibition Manager
T: +44 1737 228 351
E: michael.ryan@fespa.com

Africa Print 2014

Optimus Cloud Mobile – ProPrint Review

Article courtesy of ProPrint, written by Simon Creasey, published 1st November 2013

A management information system doesn’t just have to be a back office organiser – it can drive sales

Ask any half-decent printer how to print something and they should be able to work out the best way in a matter of seconds. Ask them to price up the job and sell it to customers and many will stand around scratching their heads. It’s an age-old problem and one the printing industry has never really managed to get its head around.

But in an era when everybody wants everything yesterday, this prehistoric approach to sales is no longer acceptable. Or, indeed, sustainable. But a new generation of management information systems (MIS) may have solved the issue.

Over the past year or so, there has been a noticeable shift in the positioning of MIS. Where once these systems were solely used to control the flow of information through a business to ensure it ran as efficiently and effectively as possible, the latest versions of MIS are taking the software to another level. For MIS software provider Optimus, this shift began at Drupa 2012.

Group managing director Nicola Bisset says, “Optimus took a new message to market of MIS being used as a sales tool. This is why at Drupa 2012, new functionality, including Cloud Mobile, was launched, all around using Optimus as a sales tool.”

As the name suggests, Cloud Mobile runs on tablet devices used by a print sales teams. The inspiration, it turns out, came from one of the UK company’s local clients.

“The ideas behind Cloud Mobile originally came from discussions with customers in Australia,” says Bisset. “This is because of the size of the country and also because we find that the Australian market is at the forefront of exploring and embracing new ideas and new technologies.”

Product development

Bisset says that were a number of different reasons behind the launch of Cloud Mobile, with one key factor being the growth of web-to-print and the launch of Optimus Cloud – a modular web-to-print tool that integrates with Optimus dash and 2020 MIS software.

“However, there are still customers who want a personal visit from the printers’ sales team, so we put all of the functionality available for the printers’ customer in Optimus Cloud and made it available to the printers’ sales reps in Cloud Mobile. That way, they can visit their customers and provide the same service,” explains Bisset.

This includes the all-important ability to instantly quote for jobs while at remote locations. “We have been told many times of instances where the process of the rep going to visit, then returning to the office to fill in the office staff to then produce the quote, is time consuming and can result in losing a job due to the delay,” explains Bisset.

“With Cloud Mobile the sales rep can capture instant buying decisions.”

This evolutionary step for MIS was long overdue, she says. “We really felt that it was time MIS be used to assist selling. MIS has been acknowledged and used as a production tool and also for management information, but why not for selling as well?”


The application runs on a tablet device, but it is ‘reading and writing’ to the main Optimus Dash system back at the office (Cloud Mobile only works with Optimus Dash MIS). This means users get to enjoy all of the functionality that Dash provides in the office – instant quote creation, instant order taking, plus an insight into what is happening, such as ‘where is the customer’s job in production?’ – while they are away from the office.

This streamlining and the eradication of duplication of effort make it an ideal solution for printers of all shapes and sizes, says Bisset. “We believe this is a valuable addition to any company with sales reps on the road and who want to streamline their processes.

“Any action performed in Cloud Mobile automatically updates Optimus Dash MIS. For example, if an order is taken, the order appears in Dash as a full production job ready to be produced, despatched and invoiced without expensive re-keying.”

Cloud Mobile currently only works on second and third-generation iPads. But as it is based on browser code, it can be adapted for Android tablets, says Bisset. “We would not recommend at this stage smartphones as there is a volume of information available that is easier for the user on a larger screen,” she adds.

Unique selling point

Although Bisset refuses to comment on competitor products (see ‘the alternative’ box), after researching and analysing “very thoroughly” what sort of functionality the tablet solution should include, she’s confident that Cloud Mobile is as attractive a proposition as anything else on the market

“This is not just a quoting tool – it’s a comprehensive customer relationship tool,” says Bisset. “But I don’t mean CRM system. Take the following example. A sales rep logs onto Cloud Mobile before his customer visit. He will see his list of ‘alerts’ globally and then chooses the customer about to be visited. The alerts tell the rep information such as: two deliveries are late; awaiting proof sign off on X jobs; or X enquiries are outstanding.

“The rep is then fully prepared when they walk into the meeting with answers about why deliveries are late. Or they can chase outstanding enquiries and convert them into jobs.”


Cloud Mobile was given its global launch at Drupa 2012 and was introduced to the Australia market at Visual Impact Image Expo in September 2012.

At Drupa, Bisset says that the product was “very well received and was a big attraction”. Since the show there has been “considerable interest” worldwide in the product, which costs $1,500 per user, with “considerable sales in the UK and Ireland with South Africa following on.

“We are awaiting our first Australian order, which is imminent,” she says.

Bisset adds that Australia is a growing market for Optimus. It even inspired the idea for Cloud Mobile. When Australian printers talk, she’s only too happen to listen. It’s an approach that Bisset pledges to continue to take in the future to ensure that Optimus delivers products that meet the needs of its customers.

“We are constantly researching, listening to our worldwide customers, prospective customers and the print markets in general to ensure we offer the most innovative solutions,” says Bisset. “We will continue to listen, as we have for the past 31 years, to research and provide innovative solutions for our customers.”


Compatibility iPad 2-3

Supporting software Optimus Dash MIS

Cost $1,500 per user

Contact Optimus, www.optimus2020.com

For the full online article and more from Proprint click here

Proprint Nov 2013

Healeys splashes on Dash as new MIS

Article Published 15th September courtesy of “The Print Business”

HEALEYS PRINTERS, IPSWICH, HAS taken delivery of an Optimus Dash MIS and will spend until the new year integrating it into the production workflow and replacing the incumbent MIS.

The investment takes the company’s spending this year to £1.25 million following installation of a five-colour Speedmaster XL75.5L earlier this year and web to print investment. Further investment is earmarked before the end of the year says managing director Philip Dodd, without further explanation.

THE DECISION ON THE NEW MIS involved a lengthy investigation, eventually coming down to a choice between two suppliers. “Optimus made it very clear that they wanted to do business with us, producing a 54pp report after someone had been here to spend time on site to gather data about our operation. They then sent someone down for two days to build the templates we needed,” he says. “The eventual decision was actually surprisingly easy as Optimus was the clear winner.”

The immediate impact will come from the speed of generating an estimate to quote for a job. Sales and marketing director Kelly Harris adds: “Buyers shouldn’t have to wait for a price. We want to demonstrate to our clients that we want their work and what better way than to turn around estimates in super quick time?”

OPTIMUS SALES DIRECTOR STEVERichardson adds that “Dash can cope with the digital and other work and fits with the lean philosophy they have adopted. It’s going to bring significant improvement to the way that Healey’s does business. And will lead to a very demonstrable ROI.” Dash is a non traditional MIS based around defined products and automating estimate generation. It will also run on iPads for remote quotation generation. “It will speed up their estimating, will generate job bags automatically and accelerate invoicing,” he adds.

The installation will also involve integration with Healey’s Vpress web to print system. After a slow start this is starting to pick up says Dodd. “We are building and deploying sites for customers and we are planning to revamp our web site within the next three or four months to have an online print shop where customers can buy digital and litho products. The transition into a different type of printer is gathering pace at the moment.”

After a sluggish summer, Dodd reports that the company is operating flat out during September.

Unit 10-11
The Sterling Complex
Farthing Road,
Suffolk IP1 5AP
Tel: 01473 461122

healeys logo