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Optimus to kick off fundraising efforts for PrintIT in December 2014

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Press Release


PrintIT! ® launches PassIT!

In partnership with Duplo and its London Calling partners, PrintIT! launches its first long term fundraising campaign, PassIT!

The PassIT! fundraising campaign, derived from London Calling 2014 is a collaboration between Duplo and its partners to run a 10 month fundraising campaign to raise awareness and money for Proskills’ Schools into Industry programme PrintIT!

Optimus, Antalis, Balreed, Taopix, Vpress, LumeJet, Renz, Neopost, Vivid and Duplo have each been allocated a month in which to organise a fundraising activity. The PassIT! baton will be passed to each partner throughout the year ending with Duplo taking the last month of September before showcasing their results at London Calling 2015.

PassIT! was as a result of a brainstorming session with the London Calling partners on how they could do more to promote and support PrintIT! through London Calling.

Peter Jolly, Managing Director at Duplo UK says:

“The concept of London Calling is a workflow between the seed of a printed job, right from the web order to the print to the finishing and through the mailing, it is basically a “chain” of companies linking together. So the launch of the PassIT! campaign through London Calling just seemed a natural progression, to pass the baton up the chain!

PrintIT! is an extremely important initiative, for the future of print. We can either sit back and discuss “the good old days” and how tough times are now, or we can embrace change and innovations in modern communication and tell the youth of today how creative, fun and fulfilling the print industry is. PrintIT! bangs the drum for print on behalf of the industry; and that is why we support it.

We are all very excited about the PassIT! campaign and we have lots of ideas for the year ahead. I’ve just recently competed in the Great South Run and have the running bug, so I’d love to get the Duplo Team running for PrintIT!”

Kicking off the campaign in December is Optimus, a supplier of Management Information Systems to the Printing Industry based in Woking, Surrey.  They are planning on cycling 296 miles which is the equivalent distance of the first Gutenberg press in Mainx Germany to Bruges in Belgium where Caxton printed the first English text book.  Each team will be named after ‘C’ ‘M’ ‘Y’ ‘K’ (After the colour model CMYK) and will take it in turns to achieve this incredible feat.

Steve Richardson, Sales Director at Optimus

“The print and graphics industries are embedded in the UK’s heritage and economic landscape as one of the top contributors in manufacturing.  We cannot afford to let young talent miss out and we must inspire them at the grassroots level to enter our industries. We need young, flexible and fresh skills to come in or we risk losing growth and innovation.

PrintIT! is a fantastic initiative from which we will all benefit.  By helping to inspire and teach young people about our industries we are ensuring a continuing stream of new skills, helping us to grow and remain a strong contributor to jobs in the UK and beyond.

We are very proud to be part of the PassIT! fundraising campaign for PrintIT! We can’t wait to kick off the activities this month with the cycle challenge.  Let’s all get behind it and help inspire young people into our industries!”

PrintIT! run by the charity Proskills UK, educates young people about the print, paper and packaging through a curriculum mapped design competition for the Fairtrade Foundation and learning activities. Not only do students get a hands-on opportunity to experience these industries they also gain an insight into the potential careers, apprenticeships and training they offer.

Jonathan Ledger, Managing Director of Proskills UK added:

“The PassIT! campaign is such a fantastic initiative to which we are very grateful to Duplo and its London Calling partner print and paper companies for organising this wonderful charitable initiative to support the Proskills PrintIT! schools programme. PrintIT! aims to inspire and educate as many students as possible without any cost to schools. This work would not be possible without the generous support we receive from the print and paper industries.

This is the first time that a long-term charitable fundraising campaign has been run for PrintIT! and so we are incredibly excited about this. This will not only raise awareness of the programme, it will help to deliver more workbooks and resources to students. It will also promote the print and paper industries to students, alerting them to the exciting and diverse array of career opportunities and demonstrate how committed the industry is in supporting their knowledge of the sector.”

Follow Optimus and their activities and the campaign at #PassITUK or at www.printit.org.uk


Editors notes:

About PrintIT!

Launched in 2005, PrintIT! is an industry-wide educational initiative which aims to encourage young people to consider a career in print.

As part of the curriculum-based PrintIT! course, students are challenged to create a print-based campaign. Aiming to promote the many varied and stimulating career paths available within the print industry, the PrintIT! competition was extended in 2008 to include Year 9 students (aged 13-14) as well as Year 10 students (aged 14-15) studying for their GCSEs in Product Design and Graphic Products.

PrintIT! is also relevant to the Diplomas in Creative and Media and Manufacturing and Product Design. PrintIT! is led by Proskills UK, the standards setting body representing the print and paper industries.

For more information please contact the PrintIT! team on 01235 432030 or printit@proskills.co.uk.


Proskills UK is a registered charity [no: 1155635] which helps to raise the profile; sets the skills standards and qualifications, and ensures that the skills and funding system delivers against the current and future needs for these industries.

Principle Contact: Jonathan Ledger
Managing Director
National Skills Academy and Proskills UK Group

+44 (0)7711 751 537Email: jonathan.ledger@proskills.co.uk
Address: Unit 24 East Central, 127 Olympic Avenue,

Milton Park, Abingdon, Oxon, OX14 4SA

+44 (0)1235 432 030

Website: http://www.proskills.co.uk

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